Imagine growing your business within the next year. You could hire an expensive SEO agency, but that's daunting for someone without technical expertise! Fortunately, there's a simpler solution: XOVI NOW ensures that your potential customers discover what makes YOUR company outstanding in online searches.
Unlock a massive database of 100M+ keywords for research and inspiration
Effortlessly manage and complete tasks to enhance your website's performance
Stay informed about your rankings and those of your competitors with ease
Evaluate and enhance the technical foundation of your website effortlessly
Boost your search engine rankings with data-driven content optimization
Evaluate competitors, compare performance, and enhance your SEO strategy
XOVI NOW delivers immediate value for your personal website or your clients' sites, from initial audits to actionable recommendations, empowering you to enhance search engine results.
Elevate your business's Google rankings effortlessly with XOVI NOW. No need to be an SEO expert. Identify optimal keywords for your business and track competitor performance with ease.
SEO, or Search Engine Optimization, is like giving your website a megaphone in a crowded market. It's a vital online marketing strategy aimed at attracting potential customers to your website. The main objective? To optimize your website so that it ranks high for specific keywords on search engines. This involves fine-tuning your site's technical aspects, enhancing its content, and securing backlinks from other reputable websites.
SEO typically falls into three categories:
SEO wizards work their magic to align with each category's ranking factors, which search engines use to decide where your website appears in search results.
Think of SEO as your digital storefront's welcome sign in a bustling marketplace. Every day, millions of users turn to search engines to seek information, products, services, and solutions for various needs—recipes, guides, flights, entertainment, and more.
Did you know? A whopping 68% of web traffic originates from search engines, with 53% coming from organic search results—those unpaid listings that SEO can enhance. Check out the image below for a visual representation:
In essence, organic search (SEO) and paid search (SEA, or search engine advertising) dominate web traffic.
Even our offline adventures are heavily influenced by search engines. We rely on Google and Apple Maps for navigation, local search results to discover nearby services, and online reviews to make informed decisions about where to go. And when we're ready to go, we count on search engine-based services to guide us there—whether by car, public transit, or foot.
Now, picture this: What if your business, products, or services don't show up in search results? What if potential customers can't find you online to purchase your offerings or locate your physical store? Chances are, they'll opt for your competitors instead.
SEO works wonders in helping users discover your business, products, and services online—and ultimately making purchases. This not only boosts your online visibility but also enhances your offline presence.
By optimizing your website for search engines, SEO increases your chances of securing top positions for keywords crucial to your business. And here's why ranking high matters:
Why Aim for Page One?
Studies reveal that a staggering 31.7% of users click on the first organic search result (position one), while a whopping 75.1% of all clicks go to the top three search results. Beyond that, user engagement significantly drops with each subsequent position.
This behavior underscores the importance of securing a spot on the first page of search results—particularly within the top ten listings.
Businesses simply cannot afford to linger on page two or beyond, as user attention dwindles significantly beyond the first page.
In essence, freelancers and business owners must:
Keywords are the bridge connecting users to content that answers their questions and provides solutions. They are the search queries—words, phrases, sentences, and questions—that users input into search engines. Search engines match these keywords with relevant content on websites, prioritizing those with the highest relevance.
In the realm of SEO, identifying keywords critical to your business is paramount. This process, known as keyword research, involves pinpointing search terms people use when seeking offerings similar to yours. The goal? Attracting relevant traffic—prospective customers—to your website throughout their entire journey.
Keyword optimization is the cornerstone of crafting content tailored to rank highly in search results. To achieve relevance, you focus on topics and questions related to specific keywords on individual pages or URLs. Your target keyword should appear strategically throughout the page, from the URL and title to headings and body content.
Imagine you're in the ice cream business, specializing in 's'mores ice cream sandwiches.' You'd create a dedicated recipe page for this treat, complete with an easy-to-follow recipe, enticing visuals, and comprehensive answers to common questions. Your focus keyword, 's'mores ice cream sandwich,' should feature prominently in the page's elements.
By providing a dedicated, keyword-optimized page, you simplify the process for search engines—and users—to understand your content's relevance, leading to favorable rankings in related search queries.
Begin by exploring the Advisor's board via the top navigation bar. It features a Kanban-style layout that helps organize tasks by status, color-coded for importance:
You can easily drag and drop tasks as you complete them, assign tasks to other users (depending on your plan), and filter tasks by assignee.
Tasks encompass both standard SEO practices and issues identified during weekly automated audits of your website, ensuring comprehensive coverage.
How can I access an Advisor for other websites?
How can I delegate Tasks to other users?
Why Do Completed Tasks Reappear?
Perhaps you've pondered, 'But why should I care about my visibility for irrelevant keywords?' And you're absolutely right. While overall Visibility offers insights into general website performance, it may not align with your specific keyword set.
Enter Project Visibility. This metric mirrors Visibility but exclusively considers keywords tracked in your Rank Tracker, tailored to your business's unique needs.
Project Visibility provides a custom score based solely on keywords relevant to your business, ensuring a more accurate representation of your online presence.
Accessible under Projects → Rank Tracker → Visibility, you can also monitor competitors' rankings alongside yours, facilitating realistic comparisons based on shared keywords.
Why is the Visibility Score valuable?
Here's the deal: Focusing solely on improving Visibility isn't the way to go in your SEO strategy.
Here's why: Visibility is a metric that reflects the quality of your rankings, not a direct path to better rankings themselves. Instead, aim to enhance your rankings for relevant keywords—ones that potential customers actually use to find products and services like yours. By boosting your rankings, you'll naturally improve your Visibility, too. But remember, it's your rankings that truly count.
As a general rule, your Visibility score will rise if:
